Qualcomm had an identity problem. Its Snapdragon processors powered phones, cars, and countless other devices, yet to most people, the brand was invisible. With the launch of its first processor built for AI-powered laptops, that had to change.

Rather than lead with speeds, feeds, and benchmarks, we leaned into how these new devices actually make people feel. Empowered. Elevated. Secure. Unbothered by limits. We built a fantastical visual world to match, shooting real people lifted into something extraordinary, floating weightlessly in subway cars and offices, wrapped in cosmic galaxies, glowing force fields, and multiplied versions of themselves. Each image translated a specific chip benefit, from multi-day battery to built-in AI to chip to cloud security, into an instantly readable visual metaphor.

We rolled out the campaign across LinkedIn, a campaign website, e-books, long-form content, and banner ecosystems, all sharing the same heightened visual language so Snapdragon stood out as the most confident, most cinematic voice in a category that usually drowns in benchmarks.

THE RESULTS:
13% unaided brand recall growth
87M impressions
32M+ video views
177% unit increase post-campaign launch (4x baseline)
10% market share for Windows PCs over $800 in US
28x increase in web visits YoY
2,400+ qualified leads
72PT uplift in ‘improves productivity for business’ sentiment

Creative Direction: Scott Thibodeaux
CD/Art Direction: Stephanie Arculli
CD/Writer: Kevin Seidel

Onward: A Global Customer Story Campaign for Windows 11 Pro

Windows 11 Pro for Business needed a campaign that moved past feature lists and product shots to show what the platform actually unlocks for the people using it. The answer was Onward, a globally produced customer story campaign built on a simple insight. Business doesn't stand still, and the right tools give teams the confidence to keep moving forward.

We traveled the world to capture real customers in their real environments, building a roster of voices across the US, UK, Canada, Germany, India, Japan, and Australia. From a Chief Diversity Officer at The Broadway League, to a sake brewing director in Kobe, to a music group IT lead, to founders, project managers, and CTOs across industries, every story was specific, personal, and grounded in how Windows 11 Pro changed the way they actually work.

The creative system was built around a warm, cinematic portrait style and a single repeating headline mechanic, "The confidence to ___," that let each customer fill in their own version of the story. One person had the confidence to create the perfect fan experience. Another, the confidence to make sustainability part of sake brewing. Another, to make Broadway more diverse and inclusive. The structure made the campaign feel both globally unified and individually authored.

Deliverables included 14 individual interview videos, a full portrait library, a long form e-book on how security drives business opportunity, a landing page experience, a sustained LinkedIn rollout with quote cards and customer carousels, a deep library of social and editorial content, and a full banner ecosystem running across global media. Every asset was built from the same visual and tonal DNA, so a LinkedIn post, an e-book spread, and a banner ad all felt like the same campaign speaking with one voice in many accents.

Rebrand of a global technology company to establish them as data experts instead of just a storage solution. Campaign included new tagline, Print and online ads, posters, videos, social, and website development.

It all started with a simple insight. A new study showed that PCs with an Intel processor drop performance by nearly half when they’re unplugged. And when your team’s PCs are running at 55%—it’s like the entire office is too. But with PCs powered by Snapdragon X Series, you get max performance, even when unplugged.

VP, CD: Scott Thibodeaux
CD: Glen Day
ACD: Nick Kidd
Sr. Writer: Malcolm Bailey

Aptia is a modern HR and benefits platform that blends advanced technology with human expertise to simplify how today's workforce experiences their benefits. The category is famously messy, full of vendor sprawl, open enrollment chaos, and endless HR busywork. The campaign idea grew directly out of that truth.

We positioned Aptia as the calm in the chaos. Every piece of creative paired a wildly turbulent scenario with a perfectly composed human in the middle of it, completely unbothered, because Aptia had it handled. A benefits leader lounges in an office surrounded by lions. An HR manager floats serenely in a rowboat through a flooded vendor war room. Another sits cool and collected as a paperwork tornado rips through the room. An avalanche tumbles past a calm executive in her chair. The visual contrast told the entire brand story before anyone read a word of copy.

Every image and every video was concepted, art directed, and produced entirely in house using AI driven creative tools. That let us build a fully realized cinematic visual world at a speed and scale traditional production could not match, while keeping the creative direction tight, intentional, and on brand across every asset.

The campaign rolled out across the brand website and product launch hero, a full banner suite, a sustained LinkedIn program under the line "Benefit From Confidence," long form content and email modules, landing pages, and supporting sales enablement assets, all sharing the same visual logic and confident voice.

Lil Monsta- The alternative to the iPod Nano. The Sansa MP3 player positioned as a rebellious and ravenous digital content devourer. He also has an expandable belly, extra battery life and is scratch resistant. Each ad was also produced as outdoor posters, postcards and wild postings.

The campaign also include a website where you could interact with the little monster and get to know him better.

I also designed packaging and instore signage.

You wouldn’t rally your soccer team to give it their best 55%. You wouldn’t vow to love your spouse with just 55% of your heart. You wouldn’t be thrilled about getting 55% of your bonus. So why on Earth would you accept a PC that only runs at 55% when it’s unplugged?

This competitive edge campaign started with a simple insight. PCs that have an Intel processor only perform at 55% when unplugged. The Snapdragon X Elite had a distinct advantage and Ualcomm wanted to capitalize on it.

VP, CD: Scott Thibodeaux
CD: Glen Day
ACD: Nick Kidd
Senior Writer: Malcolm Bailey

The Internet of Things needs a champion to make the connections that keep businesses talking to each other and moving forward. Software AG helps companies find a solution to make it all connect and integrate without a hitch, regardless of the complexity. When software seamlessly integrates, businesses can deliver a singular experience. It makes everything better as things just… work. This simple truth inspired the creative execution of the campaign, the ‘Seamless is More’ tagline, and a unique visual identity that seamlessly connects two images into one.

We brought the campaign to life through an integrated mix of paid media, content syndication, social selling, sales enablement, and contextual landing pages tailored to each account to build a unique ABM ‘surround’ strategy aimed at driving engagement and leads.​

The campaign started with a big brand push optimised for brand metrics like impressions, landing page views, and video views. Then, as we began to demonstrate high levels of engagement, we brought in lower-funnel tactics designed to convert engagement into real leads and pipeline opportunities.

THE RESULTS:
$13.9M in influenced pipeline
23M+ impressions
118 influenced opportunities
5,105 leads

There’s a better approach to hybrid IT for Healthcare. Imagine if you could deploy and manage your on-premise IT resources as easily and efficiently as a public cloud. You’d be free to follow your healthcare’s lead rather than the other way around.

This campaign used the visuals of healthcare to tell an IT story about looking beyond the surface of IT Infrastructure and to fix intrinsic problems. It started with creating 10 content pieces and a landing page experiences then followed with an array of banners, emails, social posts, animated gifs

Informatica helps accelerate your data-driven digital transformations so your business becomes a next-generation intelligent enterprise. They can sift through all of your complicated data in all of its forms and uncover intelligent insights by fueling analytics with trusted, timely, and actionable information. The Transformative Power of Data.

We rebranded Informatica creating a 360 degree marketing campaign that included; Billboards, Bus Wraps, Landing Pages, Videos, Banner ads, Social Media, Event Graphics, Internal Communications, T-shirts, and even 3-D sculptures.

The unparalleled power of AMD Ryzen Threadripper enables architects, engineers, and game designers to use AI-powered systems to innovate at speed. A force of creativity.

This campaign uses imagery that is representative of the creative that is produced using the Threadripper Pro. We created banners, social posts, videos and animated gifs.

Work doesn’t work the way it used to. It’s no longer a place to go or a time of day. It’s a wherever, whenever reality that’s forming itself on the fly.

But some things haven’t changed. Work is still about getting stuff done. It still depends on communication and collaboration. There are toys for play, and there are tools for work. We build the latter. Headsets created for comfort and clarity and not just cool factor. Made to focus. Made to simplify. Made to hustle, create and achieve. Poly. Made to Work.

This campaign was a strategic attempt to separate Poly from all of the competition and take advantage of the new “work-from-home” environment. It included 9 content piece, listicles, interactive pdfs, videos, banners, social posts and a landing page to hold he campaign together.

CBSi's unique blend of sites are the perfect place to find quality men (an extremely engaged audience with a lot of online buying power). The campaign was geared toward a mostly female media buying audience that lets them know about the potential for their client's products.

The campaign was so successful that we created female versions of the ad as well as a microsite which let people explore the different sites plus media projections and audience segmentation.

Who needs fancy expensive salon? Sometimes you just want a nice simple haircut.  The campaign is set up in many 15 second spots. Each one touts different aspects of Supercuts like longer hours, convenient locations, cuts for the whole family, etc.

Today’s data doesn’t all come in neat rows and columns. It’s unstructured, unruly, untamed, and huge. The database is now a data beast. But you can control it. You can train it to play nice with all types of data. You can feed it to scale at unprecedented speeds. You can even ride it to a more innovative and productive future. Multi touchpoint campaign that included banners, social, videos, landing page and competition on Twitch.

TV.com/Relay is the best way to interact with friends online while watching reality TV. Share your thoughts while the action is happening live.

Put the power of the Edge to work where and when you need it most. Aruba gives you flexibility to power mobile, IoT, and cloud technologies anywhere you need them–without adding or replacing. Here. There. Anyware.

”The Anyware Network” was created as a differentiation descriptor and campaign tagline. We also created a multi-media campaign that spanned print, out-of-home, banners, social posts, a microsite, and even an augmented reality experience.

GAMEVOICE
Microsoft Gaming created a gaming headphone that allows players to talk with each other live during the heat of the action.

STRATEGIC COMMANDER
Device that allows you to take control of games that are more strategic about building armies and civilizations.

CRIMSON SKIES
This game is set within an alternate history of the 1930s. Within this divergent timeline, the US has collapsed, and air travel has become the most popular mode of transportation; as a result, air pirates thrive in the world of Crimson Skies.

The game had to be seen as a character driven experience and not just a flight simulation game, thus a pulp fiction/ film noir look. The campaign included ads, posters, In-store kiosk and posters