iDon't Disruption Campaign

iDon’t Distruption

A global campaign that celebrated an underground movement to challenge the ubiquitous nature of the iPod and to offer an alternative for true music lovers. We created a website that was a call-to-arms for free thinkers and served as a meeting place to share info and blogs and sometimes anti-iPod art. We received over 250,000 unique hits in just one months time only using wild postings on the street, buttons, stickers and street postcards. We then expanded to print ads in subversive publications, subversive cartoons and a few billboards. In just a few weeks, iDon't had blown up all around the world and had become a top 10 trending topic in the entire blogosphere.

I also created the illustrations that were used.