Branding / Advertising / Design
CBSi's unique blend of sites are the perfect place to find quality men (an extremely engaged audience with a lot of online buying power). The campaign was geared toward a mostly female media buying audience that lets them know about the potential for their client's products.
The campaign was so successful that we created female versions of the ad as well as a microsite which let people explore the different sites plus media projections and audience segmentation.