Qualcomm had an identity problem. While its Snapdragon processors were commissioned by everyone from smartphone manufacturers to automotive providers, their presence was invisible. So when they set out to release the very first processor powering laptops with built-in AI, that had to change.
What’s a processor with built-in AI? It's a question we needed to answer in a way that went beyond speeds, feeds, NPUs, and CPUs. So we instead leaned into the way people feel using these revolutionary new devices—empowered, elevated, secure, and free of limitations. By graphically representing the powers of the new processor in a lively, entertaining way, we helped them launch in a highly visible way that stood out in a market overrun by metrics and benchmarks.
Creative Direction: Scott Thibodeaux
CD/Art Direction: Stephanie Arculli
CD/Writer: Kevin Seidel
Rebrand of a global technology company to establish them as data experts instead of just a storage solution. Campaign included new tagline, Print and online ads, posters, videos, social, and website development.
iDon’t Distruption
A global campaign that celebrated an underground movement to challenge the ubiquitous nature of the iPod and to offer an alternative for true music lovers. We created a website that was a call-to-arms for free thinkers and served as a meeting place to share info and blogs and sometimes anti-iPod art. We received over 250,000 unique hits in just one months time only using wild postings on the street, buttons, stickers and street postcards. We then expanded to print ads in subversive publications, subversive cartoons and a few billboards. In just a few weeks, iDon't had blown up all around the world and had become a top 10 trending topic in the entire blogosphere.
I also created the illustrations that were used.
Lil Monsta- The alternative to the iPod Nano. The Sansa MP3 player positioned as a rebellious and ravenous digital content devourer. He also has an expandable belly, extra battery life and is scratch resistant. Each ad was also produced as outdoor posters, postcards and wild postings.
The campaign also include a website where you could interact with the little monster and get to know him better.
I also designed packaging and instore signage.
WIndows 11 for Business needed a campaign that tapped into their actual global customer base to tell their unique stories and to tout the benefits of the enhanced features. Business doesn’t stand still and being prepared with Windows 11 can move you and your team; Onward. The campaign consists of 14 individual interview videos, portraits, a landing page experience, LinkedIn posts, a variety of content, and about a million banners.
The Internet of Things needs a champion to make the connections that keep businesses talking to each other and moving forward. Software AG helps companies find a solution to make it all connect and integrate without a hitch, regardless of the complexity. Seamless is more.
There’s a better approach to hybrid IT for Healthcare. Imagine if you could deploy and manage your on-premise IT resources as easily and efficiently as a public cloud. You’d be free to follow your healthcare’s lead rather than the other way around.
This campaign used the visuals of healthcare to tell an IT story about looking beyond the surface of IT Infrastructure and to fix intrinsic problems. It started with creating 10 content pieces and a landing page experiences then followed with an array of banners, emails, social posts, animated gifs
Informatica helps accelerate your data-driven digital transformations so your business becomes a next-generation intelligent enterprise. They can sift through all of your complicated data in all of its forms and uncover intelligent insights by fueling analytics with trusted, timely, and actionable information. The Transformative Power of Data.
We rebranded Informatica creating a 360 degree marketing campaign that included; Billboards, Bus Wraps, Landing Pages, Videos, Banner ads, Social Media, Event Graphics, Internal Communications, T-shirts, and even 3-D sculptures.
The unparalleled power of AMD Ryzen Threadripper enables architects, engineers, and game designers to use AI-powered systems to innovate at speed. A force of creativity.
This campaign uses imagery that is representative of the creative that is produced using the Threadripper Pro. We created banners, social posts, videos and animated gifs.
Work doesn’t work the way it used to. It’s no longer a place to go or a time of day. It’s a wherever, whenever reality that’s forming itself on the fly.
But some things haven’t changed. Work is still about getting stuff done. It still depends on communication and collaboration. There are toys for play, and there are tools for work. We build the latter. Headsets created for comfort and clarity and not just cool factor. Made to focus. Made to simplify. Made to hustle, create and achieve. Poly. Made to Work.
This campaign was a strategic attempt to separate Poly from all of the competition and take advantage of the new “work-from-home” environment. It included 9 content piece, listicles, interactive pdfs, videos, banners, social posts and a landing page to hold he campaign together.
CBSi's unique blend of sites are the perfect place to find quality men (an extremely engaged audience with a lot of online buying power). The campaign was geared toward a mostly female media buying audience that lets them know about the potential for their client's products.
The campaign was so successful that we created female versions of the ad as well as a microsite which let people explore the different sites plus media projections and audience segmentation.
Who needs fancy expensive salon? Sometimes you just want a nice simple haircut. The campaign is set up in many 15 second spots. Each one touts different aspects of Supercuts like longer hours, convenient locations, cuts for the whole family, etc.
A mobile company offering a suite of products including voicemail transcriptions. The work included website developent, social networks, advertising and marketing materials. I also designed all of the icons and illustrated the phones and diagrams.
Today’s data doesn’t all come in neat rows and columns. It’s unstructured, unruly, untamed, and huge. The database is now a data beast. But you can control it. You can train it to play nice with all types of data. You can feed it to scale at unprecedented speeds. You can even ride it to a more innovative and productive future. Multi touchpoint campaign that included banners, social, videos, landing page and competition on Twitch.
TV.com/Relay is the best way to interact with friends online while watching reality TV. Share your thoughts while the action is happening live.
Put the power of the Edge to work where and when you need it most. Aruba gives you flexibility to power mobile, IoT, and cloud technologies anywhere you need them–without adding or replacing. Here. There. Anyware.
”The Anyware Network” was created as a differentiation descriptor and campaign tagline. We also created a multi-media campaign that spanned print, out-of-home, banners, social posts, a microsite, and even an augmented reality experience.
Multi-disciplined campaign to re-position AllSport to be hipper and appeal to a young urban market. It also was important to emphasize the "added B Vitamins" that turn carbs into energy to give you the boost when you need it. Creative had to work in print as well as street posters and point-of-sale.
Brand campaign to promote the idea that only a bank created in California, investing in California businesses, and serving only Californians can truly understand the needs of the communities around the state.
The campaign included traditional and online advertising, outdoor, web developemnt, bank posters and signage, and collateral.
GAMEVOICE
Microsoft Gaming created a gaming headphone that allows players to talk with each other live during the heat of the action.
STRATEGIC COMMANDER
Device that allows you to take control of games that are more strategic about building armies and civilizations.
CRIMSON SKIES
This game is set within an alternate history of the 1930s. Within this divergent timeline, the US has collapsed, and air travel has become the most popular mode of transportation; as a result, air pirates thrive in the world of Crimson Skies.
The game had to be seen as a character driven experience and not just a flight simulation game, thus a pulp fiction/ film noir look. The campaign included ads, posters, In-store kiosk and posters
CNET promotes their annual Holiday Gift Guide every year with a pop-up store event in New York City which we named "Gotham". I created a logo and event/in-store graphics along with signage, video billboards, videos and online advertising.
